{"id":1962,"date":"2025-04-09T22:49:57","date_gmt":"2025-04-09T19:49:57","guid":{"rendered":"https:\/\/softbook.app\/blog\/?p=1962"},"modified":"2026-08-25T15:41:54","modified_gmt":"2026-08-25T12:41:54","slug":"lychnyj-brend-vazhnyj-jelement-uspekha-dlia-osnovatelej-ynternet-shkol","status":"publish","type":"post","link":"https:\/\/softbook.app\/blog\/ru\/lychnyj-brend-vazhnyj-jelement-uspekha-dlia-osnovatelej-ynternet-shkol\/","title":{"rendered":"\u041b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434: \u0412\u0430\u0436\u043d\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0443\u0441\u043f\u0435\u0445\u0430 \u0434\u043b\u044f \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0448\u043a\u043e\u043b"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">\u041b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u0435\u0442 \u043f\u0435\u0440\u0432\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0435\u0439\u0441\u044f \u0441\u0444\u0435\u0440\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f. \u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0433\u043e \u043e\u043d\u043b\u0430\u0439\u043d-\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0443\u0447\u0430\u0449\u0438\u0435\u0441\u044f \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u043c \u0432\u044b\u0431\u043e\u0440\u043e\u043c. \u041b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0441\u043b\u0443\u0436\u0438\u0442 \u043c\u0430\u044f\u043a\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b\u0434\u0435\u043b\u044f\u0435\u0442 \u0432\u0430\u0441 \u043d\u0430 \u0444\u043e\u043d\u0435 \u0434\u0440\u0443\u0433\u0438\u0445 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u0443\u0447\u0430\u0449\u0438\u0445\u0441\u044f \u043a \u0432\u0430\u043c. \u041e\u043d \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u0430\u043c \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f, \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u0442\u044c \u0432\u0430\u0448 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u043d\u0438\u044f, \u043d\u0435\u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0434\u0435\u043d\u043d\u044b\u0435 \u0443\u043c\u0435\u043d\u0438\u044f \u0438 \u0431\u043e\u0433\u0430\u0442\u044b\u0439 \u043e\u043f\u044b\u0442.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u043b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442 \u0432\u0430\u0448\u0443 \u043d\u0430\u0434\u0435\u0436\u043d\u043e\u0441\u0442\u044c \u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0437\u0430\u0441\u043b\u0443\u0436\u0438\u0442\u044c \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442 \u0432 \u0432\u0430\u0448\u0435\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438. \u042d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043d\u0435\u0438\u0437\u0433\u043b\u0430\u0434\u0438\u043c\u043e\u0435 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u0435\u043d\u0438\u0435 \u0443 \u0443\u0447\u0430\u0449\u0438\u0445\u0441\u044f, \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0432\u0430\u0448\u0443 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c \u043d\u0430 \u043d\u0430\u0441\u044b\u0449\u0435\u043d\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u0438, \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435, \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0435\u043c\u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c\u0443 \u0443\u0441\u043f\u0435\u0445\u0443.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1957\" src=\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.01.32-1.png\" alt=\"\u041b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434: \u0412\u0430\u0436\u043d\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0443\u0441\u043f\u0435\u0445\u0430 \u0434\u043b\u044f \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0448\u043a\u043e\u043b\" width=\"700\" height=\"487\" srcset=\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.01.32-1.png 2256w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.01.32-1-300x209.png 300w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.01.32-1-1024x712.png 1024w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.01.32-1-768x534.png 768w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.01.32-1-1536x1068.png 1536w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.01.32-1-2048x1424.png 2048w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u042d\u0442\u0430\u043f\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043c\u043e\u0449\u043d\u043e\u0433\u043e \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430:<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>1. \u0420\u0430\u0441\u043a\u0440\u043e\u0439\u0442\u0435 \u0441\u0432\u043e\u0451 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e:<\/strong> \u041f\u0443\u0442\u044c \u043a \u043b\u0438\u0447\u043d\u043e\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0443 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0441 \u0441\u0430\u043c\u043e\u043f\u043e\u0437\u043d\u0430\u043d\u0438\u044f. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435, \u0447\u0442\u043e \u0432\u044b\u0434\u0435\u043b\u0438\u0442 \u0432\u0430\u0441 \u0441\u0440\u0435\u0434\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u043f\u0435\u0434\u0430\u0433\u043e\u0433\u043e\u0432 \u0438\u043b\u0438 \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u043e\u0432. \u0412\u044b \u0441\u043b\u0430\u0432\u0438\u0442\u0435\u0441\u044c \u0441\u0432\u043e\u0438\u043c\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u043c\u0435\u0442\u043e\u0434\u0438\u043a\u0430\u043c\u0438 \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u0443\u043c\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u043d\u044f\u0442\u043d\u043e \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0442\u044c \u0441\u043b\u043e\u0436\u043d\u044b\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438? \u0418\u043c\u0435\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b \u0431\u043e\u0433\u0430\u0442\u044b\u0439 \u043e\u043f\u044b\u0442 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u043b\u0438 \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u0444\u0438\u043b\u043e\u0441\u043e\u0444\u0438\u0435\u0439 \u043c\u0435\u043d\u0442\u043e\u0440\u0441\u0442\u0432\u0430? \u041f\u0440\u0438\u0437\u043d\u0430\u0439\u0442\u0435 \u044d\u0442\u0438 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043e\u043d\u0438 \u0441\u0442\u0430\u043d\u0443\u0442 \u043e\u0441\u043d\u043e\u0432\u043e\u0439 \u0432\u0430\u0448\u0435\u0433\u043e \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. \u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0432\u0430\u0448\u0443 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e:<\/strong> \u041a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u044b \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0432\u0430\u0448\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u043e (\u0423\u041a\u041f), \u0432\u0430\u0436\u043d\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0432\u0430\u0448\u0443 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u041a\u0442\u043e, \u043f\u043e \u0432\u0430\u0448\u0435\u043c\u0443 \u043c\u043d\u0435\u043d\u0438\u044e, \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u0443 \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0438 \u043e\u043f\u044b\u0442\u0430? \u041f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439, \u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u0439 \u0438 \u0441\u0442\u0438\u043b\u0435\u0439 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448 \u043b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434, \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044f \u0435\u0433\u043e \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u043c\u0438 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430:<\/strong> \u0412\u0430\u0448\u0435 \u043b\u0438\u0447\u043d\u043e\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u043e\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435 &#8211; \u044d\u0442\u043e \u043a\u0440\u0430\u0442\u043a\u043e\u0435, \u043d\u043e \u0441\u0438\u043b\u044c\u043d\u043e\u0435 \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0433\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u0441\u0432\u043e\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0412 \u044d\u0442\u043e\u043c \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0451\u0442\u0441\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u0442\u043e\u043c, \u043a\u0442\u043e \u0432\u044b \u0435\u0441\u0442\u044c, \u0447\u0442\u043e \u0432\u044b \u0434\u0435\u043b\u0430\u0435\u0442\u0435, \u0434\u043b\u044f \u043a\u043e\u0433\u043e \u0432\u044b \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0435\u0442\u0435 \u0438 \u0447\u0435\u043c \u0432\u0430\u0448 \u043f\u043e\u0434\u0445\u043e\u0434 \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0445. \u042d\u0442\u043e \u043a\u0430\u043a \u043a\u043b\u044e\u0447\u0435\u0432\u0430\u044f \u0438\u0434\u0435\u044f, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0434\u043e\u043d\u0435\u0441\u0442\u0438 \u0434\u043e \u0441\u0432\u043e\u0435\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>4. \u0423\u043a\u0440\u0435\u043f\u0438\u0442\u0435 \u0441\u0432\u043e\u0451 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435:<\/strong> \u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e, \u0440\u0435\u0447\u044c \u0438\u0434\u0435\u0442 \u043e \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u0445 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0438\u043b\u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f\u0445 \u043a\u0443\u0440\u0441\u043e\u0432, \u043a\u0430\u0436\u0434\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441 \u0434\u043e\u043b\u0436\u0435\u043d \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u044c \u043a\u043b\u044e\u0447\u0435\u0432\u0443\u044e \u0438\u0434\u0435\u044e \u0432\u0430\u0448\u0435\u0433\u043e \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430. \u041f\u043e\u0441\u0442\u043e\u044f\u043d\u0441\u0442\u0432\u043e \u0432 \u0434\u0435\u0442\u0430\u043b\u044f\u0445 \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u0441\u043e\u0437\u0434\u0430\u0435\u0442 \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0443 \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0438 \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442 \u0432\u0430\u0448 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1967\" src=\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.15.31.png\" alt=\"\u041b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434: \u0412\u0430\u0436\u043d\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0443\u0441\u043f\u0435\u0445\u0430 \u0434\u043b\u044f \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0448\u043a\u043e\u043b\" width=\"700\" height=\"491\" srcset=\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.15.31.png 2242w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.15.31-300x211.png 300w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.15.31-1024x719.png 1024w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.15.31-768x539.png 768w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.15.31-1536x1078.png 1536w, https:\/\/softbook.app\/blog\/wp-content\/uploads\/2023\/08\/screenshot-2023-08-08-at-12.15.31-2048x1438.png 2048w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>5. \u0417\u0430\u0432\u043e\u044e\u0439\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438:<\/strong> \u0420\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. \u041e\u0431\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u0441 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439, \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044f \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u043e\u0431\u043c\u0435\u043d\u0430 \u043c\u043d\u0435\u043d\u0438\u044f\u043c\u0438. \u041f\u043e\u0434\u0435\u043b\u0438\u0442\u0435\u0441\u044c \u0441\u0432\u043e\u0438\u043c \u043e\u043f\u044b\u0442\u043e\u043c \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u043c\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u043c\u0438 \u0447\u0435\u0440\u0435\u0437 \u0431\u043b\u043e\u0433\u0438, \u0432\u0435\u0431\u0438\u043d\u0430\u0440\u044b, \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445 \u0438\u043b\u0438 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u044b. \u0422\u0430\u043a\u043e\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0430, \u043d\u043e \u0438 \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0434\u0440\u0443\u0436\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u044b, \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u044f \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>6. \u0420\u0430\u0437\u0432\u0438\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f:<\/strong> \u041d\u0435\u0442\u0432\u043e\u0440\u043a\u0438\u043d\u0433 \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043c\u043e\u0433\u0443\u0442 \u043e\u0431\u043e\u0433\u0430\u0442\u0438\u0442\u044c \u0432\u0430\u0448 \u043b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434. \u0410\u043a\u0442\u0438\u0432\u043d\u043e \u043e\u0431\u0449\u0430\u0439\u0442\u0435\u0441\u044c \u0441 \u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c\u0438 \u043f\u043e \u043e\u0442\u0440\u0430\u0441\u043b\u0438, \u043f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0439\u0442\u0435\u0441\u044c \u043a \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0433\u0440\u0443\u043f\u043f\u0430\u043c \u0438 \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u0439\u0442\u0435 \u0432 \u0444\u043e\u0440\u0443\u043c\u0430\u0445 \u0438\u043b\u0438 \u043e\u0431\u0441\u0443\u0436\u0434\u0435\u043d\u0438\u044f\u0445. \u0422\u0430\u043a\u0438\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441\u043f\u043e\u0441\u043e\u0431\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u0431\u043c\u0435\u043d\u0443 \u0437\u043d\u0430\u043d\u0438\u044f\u043c\u0438, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u043d\u043e\u0432\u044b\u0435 \u0442\u043e\u0447\u043a\u0438 \u0437\u0440\u0435\u043d\u0438\u044f \u0438 \u0434\u0430\u0436\u0435 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u0434\u0432\u0435\u0440\u0438 \u0434\u043b\u044f \u0441\u043e\u0432\u043c\u0435\u0441\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432, \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u044f \u0432\u0430\u0448\u0443 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043f\u043e\u0432\u044b\u0448\u0430\u044f \u0432\u0430\u0448\u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0438\u044e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>7. \u042d\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u0438\u0440\u0443\u0439\u0442\u0435:<\/strong> \u041a\u043b\u044e\u0447 \u043a \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u043c\u0443 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044e \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0435\u0433\u043e \u044d\u0432\u043e\u043b\u044e\u0446\u0438\u0438. \u041f\u043e \u043c\u0435\u0440\u0435 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u043d\u0430\u0431\u043e\u0440\u0430 \u043d\u0430\u0432\u044b\u043a\u043e\u0432, \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438\u043b\u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u043f\u043e\u0437\u0432\u043e\u043b\u044c\u0442\u0435 \u0432\u0430\u0448\u0435\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0443 \u043e\u0442\u0440\u0430\u0436\u0430\u0442\u044c \u044d\u0442\u043e\u0442 \u0440\u043e\u0441\u0442. \u0421\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u043c\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u043c\u0438 \u0432 \u043e\u0442\u0440\u0430\u0441\u043b\u0438 \u0438 \u0432\u043d\u0435\u0434\u0440\u044f\u0439\u0442\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0441\u0432\u043e\u0439 \u043b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u0412\u044b\u0432\u043e\u0434<\/b><\/h2>\n<p><strong>\u0426\u0438\u0444\u0440\u043e\u0432\u043e\u0435 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0442\u043a\u0440\u044b\u043b\u043e \u0434\u0432\u0435\u0440\u0438 \u0434\u043b\u044f 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\u0438 \u043c\u0435\u043d\u0442\u043e\u0440\u043e\u0432, \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u044f \u0432\u0430\u0448 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0438 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c. \u0424\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u0438, \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u043e\u0434\u043d\u0430\u043a\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0442\u043e\u0433\u043e \u0441\u0442\u043e\u0438\u0442. \u0421 \u043a\u0440\u0435\u043f\u043a\u0438\u043c \u043b\u0438\u0447\u043d\u044b\u043c \u0431\u0440\u0435\u043d\u0434\u043e\u043c \u0432\u044b \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u043a\u0440\u0435\u043f\u043b\u044f\u0435\u0442\u0435 \u0441\u0432\u043e\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0435 \u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043d\u043e \u0438 \u043e\u0431\u043e\u0433\u0430\u0449\u0430\u0435\u0442\u0435 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043e\u043f\u044b\u0442 \u0432\u0430\u0448\u0438\u0445 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u043e\u0432, \u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u044f\u0440\u043a\u0438\u0439 \u0441\u043b\u0435\u0434 \u0432 \u0438\u0445 \u0443\u0447\u0435\u0431\u043d\u043e\u0439 \u0436\u0438\u0437\u043d\u0438.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"softbook-related-links\">\n<h2>\u041c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u043f\u043e \u0442\u0435\u043c\u0435<\/h2>\n<ul>\n<li><a href=\"https:\/\/softbook.app\/blog\/ru\/kak-sozdat-onlain-shkolu-s-nulya\/\">\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b\u0443 \u0441 \u043d\u0443\u043b\u044f<\/a><\/li>\n<li><a href=\"https:\/\/softbook.app\/blog\/ru\/kak-prodavat-onlajn-kursy-polnyj-hajd-po-monetyzatsyy-znanyj\/\">\u041a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u0443\u0440\u0441\u044b<\/a><\/li>\n<li><a href=\"https:\/\/softbook.app\/blog\/ru\/iak-stvoriuvaty-zakhoplyvi-kursy-vid-iakykh-ne-vidirvatysia\/\">\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0437\u0430\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0449\u0438\u0435 \u043a\u0443\u0440\u0441\u044b<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/softbook.app\/\">\u041f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c Softbook \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e \u2192<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u041b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0442\u0430\u0435\u0442 \u043f\u0435\u0440\u0432\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u044e\u0449\u0435\u0439\u0441\u044f \u0441\u0444\u0435\u0440\u0435 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f. \u0412 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445 \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 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\u0432\u0430\u043c \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f, \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u043d\u0443\u0442\u044c \u0432\u0430\u0448 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0442\u0438\u043b\u044c \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u043d\u0438\u044f, \u043d\u0435\u043f\u0440\u0435\u0432\u0437\u043e\u0439\u0434\u0435\u043d\u043d\u044b\u0435 \u0443\u043c\u0435\u043d\u0438\u044f \u0438 \u0431\u043e\u0433\u0430\u0442\u044b\u0439 \u043e\u043f\u044b\u0442. \u0411\u043e\u043b\u0435\u0435 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144,148],"tags":[],"class_list":["post-1962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vse-stati","category-marketing-onlajn-shkol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043b\u0438\u0447\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0448\u043a\u043e\u043b\u044b<\/title>\n<meta name=\"description\" content=\"\u041b\u044e\u0434\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u044e\u0442 \u0443 \u043b\u044e\u0434\u0435\u0439. \u0423\u0437\u043d\u0430\u0439\u0442\u0435 7 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u044d\u0442\u0430\u043f\u043e\u0432 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043b\u0438\u0447\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u043e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b\u044b \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u043e\u0432.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/softbook.app\/blog\/ru\/lychnyj-brend-vazhnyj-jelement-uspekha-dlia-osnovatelej-ynternet-shkol\/\" \/>\n<meta property=\"og:locale\" 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