{"id":3484,"date":"2026-06-05T16:48:50","date_gmt":"2026-06-05T13:48:50","guid":{"rendered":"https:\/\/softbook.app\/blog\/?p=3484"},"modified":"2026-08-25T18:32:13","modified_gmt":"2026-08-25T15:32:13","slug":"how-to-choose-an-lms-platform","status":"publish","type":"post","link":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/","title":{"rendered":"How to choose an LMS platform"},"content":{"rendered":"<p>When you decide to launch an online school, the first technical question is simple: where will all of this live? The answer is almost always an LMS platform. But a lot hides behind the acronym, and choosing at random means paying for it later in time and frustration. If you&#8217;re just starting out, see our guide on <a href=\"https:\/\/softbook.app\/blog\/en\/how-to-create-online-school-from-scratch\/\">how to create an online school from scratch<\/a>. Let&#8217;s break down what an LMS is, how it differs from an ordinary website, and the criteria for choosing one.<\/p>\r\n<h2>What an LMS is<\/h2>\r\n<p>An LMS (Learning Management System) is a platform where you create courses, give students access to them, and manage the entire learning process from one place. Put simply: an ordinary website just shows information, while an LMS teaches \u2014 it stores lessons, checks knowledge, walks a student from the first lesson to a certificate, and shows you who&#8217;s at which stage.<\/p>\r\n<p>Inside an LMS you usually find: a course and lesson builder, quizzes and assignments, student accounts, access management, progress and analytics. Stronger platforms add sales, payments, email and automations on top \u2014 so it&#8217;s not only &#8220;teach&#8221; but also &#8220;earn&#8221;.<\/p>\r\n<h2>How an LMS differs from a website builder<\/h2>\r\n<p>This is the most common confusion at the start. A website builder can produce a beautiful course page \u2014 but then the questions begin: how do you grant access after payment, where does the student watch the lessons, how do you check they completed them, how do you collect assignments? A website builder doesn&#8217;t know about any of that: it shows pages, it doesn&#8217;t teach.<\/p>\r\n<p>An LMS handles exactly the learning part. The student logs into an account, goes through lessons in a set order, takes quizzes, earns a certificate \u2014 and you see their progress. So for an online school a website builder is the storefront, while the LMS is the shop, the warehouse and the till combined. Some platforms cover both roles: sales pages and learning in one system.<\/p>\r\n<h2>What criteria to choose an LMS by<\/h2>\n\n<figure class=\"wp-block-image size-full\" data-softblog-image=\"02-lms-checklist\"><img decoding=\"async\" src=\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/06\/02-lms-checklist.png\" alt=\"LMS buyer\u2019s checklist: pricing, student limits, payments, automation\" width=\"1500\" height=\"750\" loading=\"lazy\" \/><\/figure>\n\n\r\n<p>Platforms differ less by &#8220;number of features&#8221; and more by how convenient it is to run a school on them day to day. Here are the criteria worth checking before you invest content and time into a platform.<\/p>\r\n<p><strong>Everything in one place.<\/strong> The more separate services around the LMS (the site apart, email apart, payments apart, CRM apart), the more subscriptions, seams and places where something breaks. A platform where learning, sales and automations live together saves both money and nerves.<\/p>\r\n<p><strong>Unlimited students.<\/strong> Some platforms charge extra for every active student over a limit. That means your success raises your bill. Unlimited students make the cost predictable: however many people you bring in, the plan stays the same.<\/p>\r\n<p><strong>Transparent fixed pricing.<\/strong> Check what&#8217;s included in the plan and what you&#8217;ll pay extra for. A hidden surcharge for features the school can&#8217;t run without is a common surprise.<\/p>\r\n<p><strong>Local payment methods.<\/strong> If your audience pays with local bank cards, the platform needs to support local payment integrations, not just one international gateway. Otherwise some students simply can&#8217;t pay.<\/p>\r\n<p><strong>A no-code start.<\/strong> You should be able to build a course and launch sales without a developer or designer. If basic actions require an engineer, that&#8217;s a permanent line in your budget.<\/p>\r\n<p><strong>Support in your language.<\/strong> When something breaks the night before a launch, fast support in your language matters more than a long feature list.<\/p>\r\n<h2>Softbook as an example that meets these criteria<\/h2>\r\n<p>If you hold the criteria above up to a specific platform: Softbook is an LMS where the online school is gathered in one place. Courses, sales, CRM, email, chatbots and automations run on one student base, so there&#8217;s no stack of separate services to assemble.<\/p>\r\n<p>Students are unlimited on every plan \u2014 the cost doesn&#8217;t grow with the school. Pricing is fixed and transparent, starting at $39\/month. Payments are accepted through 9 payment systems in 100+ currencies, with access granted automatically once paid. A course is built with no code and no design work, and support runs 24\/7 in your own language. The platform is web-based \u2014 it works in a browser on desktop and phone, nothing to install. And you can start without a card: 30 days of full access free.<\/p>\r\n<p>An LMS is the foundation of an online school, so choose it not by the length of the feature list but by whether it&#8217;s comfortable to run a school on every day. Check the essentials: everything in one place, unlimited students, transparent pricing, local payments, a no-code start and support in your language. If a platform meets these criteria, the rest of the details will follow.<\/p>\r\n<p>Want to test the criteria in practice? Try Softbook free \u2014 30 days of full access, cancel anytime.<\/p>\r\n<p><a href=\"https:\/\/softbook.app\">Try Softbook free \u2192<\/a><\/p>\r\n\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"FAQPage\",\r\n  \"mainEntity\": [\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What is an LMS?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"A Learning Management System \u2014 a platform where you create courses, give students access and manage all learning from one place: lessons, quizzes, progress, certificates.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How does an LMS differ from a website builder?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"A website builder shows pages but doesn't teach: it doesn't walk a student through lessons, check knowledge or grant access after payment. An LMS handles exactly the learning part.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"What are the criteria for choosing an LMS?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"Everything in one place, unlimited students, transparent fixed pricing, local payments, a no-code start and support in your language. Check the convenience of daily work, not the length of the feature list.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"How much does an LMS cost?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"It depends on the platform and model. Some charge per student (growing with the school), some a fixed plan. Softbook has fixed pricing from $39\/month, with unlimited students and 30 days free.\"\r\n      }\r\n    },\r\n    {\r\n      \"@type\": \"Question\",\r\n      \"name\": \"Do I need a developer for an LMS?\",\r\n      \"acceptedAnswer\": {\r\n        \"@type\": \"Answer\",\r\n        \"text\": \"On modern platforms, no. Courses, sales pages and checkout are built with no code or design work. A developer is only needed for non-standard integrations.\"\r\n      }\r\n    }\r\n  ]\r\n}\r\n<\/script>\r\n","protected":false},"excerpt":{"rendered":"<p>When you decide to launch an online school, the first technical question is simple: where will all of this live? The answer is almost always an LMS platform. But a lot hides behind the acronym, and choosing at random means paying for it later in time and frustration. If you&#8217;re just starting out, see our [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[203],"tags":[],"class_list":["post-3484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas-and-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is an LMS and How to Choose a Platform<\/title>\n<meta name=\"description\" content=\"What an LMS platform is, how it differs from a website builder, and the criteria for choosing one for your online school. Explained simply.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is an LMS and How to Choose a Platform\" \/>\n<meta property=\"og:description\" content=\"What an LMS platform is, how it differs from a website builder, and the criteria for choosing one for your online school. Explained simply.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Softbook\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-05T13:48:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T15:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Novik Kate\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"Novik Kate\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u0445\u0432\u0438\u043b\u0438\u043d\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/\"},\"author\":{\"name\":\"Novik Kate\",\"@id\":\"https:\/\/softbook.app\/blog\/#\/schema\/person\/38076e4801826498ccc699b44d6cb7ea\"},\"headline\":\"How to choose an LMS platform\",\"datePublished\":\"2026-06-05T13:48:50+00:00\",\"dateModified\":\"2026-08-25T15:32:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/\"},\"wordCount\":804,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/softbook.app\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png\",\"articleSection\":[\"Ideas and tools\"],\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/\",\"url\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/\",\"name\":\"What Is an LMS and How to Choose a Platform\",\"isPartOf\":{\"@id\":\"https:\/\/softbook.app\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png\",\"datePublished\":\"2026-06-05T13:48:50+00:00\",\"dateModified\":\"2026-08-25T15:32:13+00:00\",\"description\":\"What an LMS platform is, how it differs from a website builder, and the criteria for choosing one for your online school. Explained simply.\",\"breadcrumb\":{\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage\",\"url\":\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png\",\"contentUrl\":\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png\",\"width\":1504,\"height\":752},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043e\u043b\u043e\u0432\u043d\u0430\",\"item\":\"https:\/\/softbook.app\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to choose an LMS platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/softbook.app\/blog\/#website\",\"url\":\"https:\/\/softbook.app\/blog\/\",\"name\":\"Softbook\",\"description\":\"\u0411\u043b\u043e\u0433 \u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0435 \u0438 \u0440\u043e\u0441\u0442\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b\",\"publisher\":{\"@id\":\"https:\/\/softbook.app\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/softbook.app\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/softbook.app\/blog\/#organization\",\"name\":\"Softbook\",\"url\":\"https:\/\/softbook.app\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/softbook.app\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/icon-512.png\",\"contentUrl\":\"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/icon-512.png\",\"width\":512,\"height\":512,\"caption\":\"Softbook\"},\"image\":{\"@id\":\"https:\/\/softbook.app\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/softbookapp\",\"https:\/\/www.facebook.com\/softbookapp\/\",\"https:\/\/www.instagram.com\/softbookapp\/\",\"https:\/\/www.linkedin.com\/company\/softbookapp\/\",\"https:\/\/www.youtube.com\/@softbook-app\",\"https:\/\/t.me\/softbookapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/softbook.app\/blog\/#\/schema\/person\/38076e4801826498ccc699b44d6cb7ea\",\"name\":\"Novik Kate\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\/\/softbook.app\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/859423ab51d84d39009d4bcff077f0256cf8c12dce8d355b515421af80466b01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/859423ab51d84d39009d4bcff077f0256cf8c12dce8d355b515421af80466b01?s=96&d=mm&r=g\",\"caption\":\"Novik Kate\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is an LMS and How to Choose a Platform","description":"What an LMS platform is, how it differs from a website builder, and the criteria for choosing one for your online school. Explained simply.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/","og_locale":"uk_UA","og_type":"article","og_title":"What Is an LMS and How to Choose a Platform","og_description":"What an LMS platform is, how it differs from a website builder, and the criteria for choosing one for your online school. Explained simply.","og_url":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/","og_site_name":"Softbook","article_published_time":"2026-06-05T13:48:50+00:00","article_modified_time":"2026-08-25T15:32:13+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1-1024x512.png","type":"image\/png"}],"author":"Novik Kate","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"Novik Kate","\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f":"5 \u0445\u0432\u0438\u043b\u0438\u043d"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#article","isPartOf":{"@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/"},"author":{"name":"Novik Kate","@id":"https:\/\/softbook.app\/blog\/#\/schema\/person\/38076e4801826498ccc699b44d6cb7ea"},"headline":"How to choose an LMS platform","datePublished":"2026-06-05T13:48:50+00:00","dateModified":"2026-08-25T15:32:13+00:00","mainEntityOfPage":{"@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/"},"wordCount":804,"commentCount":0,"publisher":{"@id":"https:\/\/softbook.app\/blog\/#organization"},"image":{"@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png","articleSection":["Ideas and tools"],"inLanguage":"uk","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/","url":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/","name":"What Is an LMS and How to Choose a Platform","isPartOf":{"@id":"https:\/\/softbook.app\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage"},"image":{"@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png","datePublished":"2026-06-05T13:48:50+00:00","dateModified":"2026-08-25T15:32:13+00:00","description":"What an LMS platform is, how it differs from a website builder, and the criteria for choosing one for your online school. Explained simply.","breadcrumb":{"@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#primaryimage","url":"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png","contentUrl":"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-an-lms-platform-1.png","width":1504,"height":752},{"@type":"BreadcrumbList","@id":"https:\/\/softbook.app\/blog\/en\/how-to-choose-an-lms-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043e\u043b\u043e\u0432\u043d\u0430","item":"https:\/\/softbook.app\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"How to choose an LMS platform"}]},{"@type":"WebSite","@id":"https:\/\/softbook.app\/blog\/#website","url":"https:\/\/softbook.app\/blog\/","name":"Softbook","description":"\u0411\u043b\u043e\u0433 \u043e \u0437\u0430\u043f\u0443\u0441\u043a\u0435 \u0438 \u0440\u043e\u0441\u0442\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043a\u043e\u043b","publisher":{"@id":"https:\/\/softbook.app\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/softbook.app\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":"Organization","@id":"https:\/\/softbook.app\/blog\/#organization","name":"Softbook","url":"https:\/\/softbook.app\/blog\/","logo":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/softbook.app\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/icon-512.png","contentUrl":"https:\/\/softbook.app\/blog\/wp-content\/uploads\/2026\/08\/icon-512.png","width":512,"height":512,"caption":"Softbook"},"image":{"@id":"https:\/\/softbook.app\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/softbookapp","https:\/\/www.facebook.com\/softbookapp\/","https:\/\/www.instagram.com\/softbookapp\/","https:\/\/www.linkedin.com\/company\/softbookapp\/","https:\/\/www.youtube.com\/@softbook-app","https:\/\/t.me\/softbookapp"]},{"@type":"Person","@id":"https:\/\/softbook.app\/blog\/#\/schema\/person\/38076e4801826498ccc699b44d6cb7ea","name":"Novik Kate","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/softbook.app\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/859423ab51d84d39009d4bcff077f0256cf8c12dce8d355b515421af80466b01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/859423ab51d84d39009d4bcff077f0256cf8c12dce8d355b515421af80466b01?s=96&d=mm&r=g","caption":"Novik Kate"}}]}},"lang":"en","translations":{"en":3484,"ru":3480,"uk":3472},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/posts\/3484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/comments?post=3484"}],"version-history":[{"count":7,"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/posts\/3484\/revisions"}],"predecessor-version":[{"id":4525,"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/posts\/3484\/revisions\/4525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/media\/4890"}],"wp:attachment":[{"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/media?parent=3484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/categories?post=3484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/softbook.app\/blog\/wp-json\/wp\/v2\/tags?post=3484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}