Marketing school
Platform for a marketing school: launches, funnels, and sales
Softbook for a marketing school is a platform where landing pages, funnels, CRM and analytics work together, on one student base, with nothing wired to outside services.
- Landing pages and funnels built in
- CRM and launch analytics
- 30 days free
See also: Online schools
You teach funnels — and run your own launch on a chain of five services that breaks at the joins. Now the landing pages, the funnels, the sales, and the analytics are in one platform.
Landing pages
Launch landing pages: a sales page without code
For you this means the cohort's page comes together with the mouse, and the payment happens on the same screen. You copy the page in one click to test variants.
- A builder for landing and registration pages — no code
- Payment on the page: the student pays and gets access on one screen
- A copy of the page in one click — for A/B tests and new cohorts
Attribution
Not "200 leads from Facebook," but "Facebook brought in this much money"
For you this means you switch off the channel that doesn't pay for itself on a number rather than on a feeling — leads lie, revenue doesn't. UTM tags attach to the visitor on the landing page, travel through to the order card, and are passed on — into the webhook and into hidden form fields. The tag doesn't get lost along the way.
- UTM tags from the landing page land in the order card — the source is visible next to the amount
- Top UTM sources by revenue: source, medium, campaign
- Tags are passed into the webhook and into hidden form fields — you can tie them to your own analytics
Funnels
Automated funnels: the cohort warms itself up
For you this means emails and messages go out on a workflow rather than by hand. Carrying people to the purchase, following up and payment reminders all run on the same base as the sales. "New order" and "Order paid" are separate triggers, so an unpaid order can be followed by an email or a Telegram message after a set time.
- Email and Telegram funnels by audience segment
- A sales funnel right in Telegram: your own bot, a workflow and a "Pay" button in the chat
- Following up on unpaid orders: the order is placed, the payment isn't there — a reminder goes out
Sales
Sales and CRM: a cohort's leads and payments on one base
For you this means leads don't get lost, deals move through stages, and after payment the student is enrolled automatically — sales and learning on one student base. Promo codes are created in batches, and each code has its own statistics — how many times it was used and for how much.
- CRM: leads, deals by stage, team tasks
- A promo code for a blogger — and you can see how much money that one brought in. ROI by code, not "somewhere in the total revenue"
- A countdown timer on the landing page: the discount expires, so the decision gets made today
- The launch deadline works by itself: you set a date and a new price — the price rises automatically, and discounts and promo codes are recalculated from it
- After payment the student is connected automatically
Analytics
Launch analytics: decisions made on numbers, not by eye
For you this means you can see what worked in this cohort and what to change in the next one. Revenue, how discounts performed, and the team's work — in one dashboard.
- Revenue trend, average order value and paid orders
- How launch discounts and promo codes performed
- A team with roles runs the cohort together, each person seeing their own part
Real schools. Real results. Real people.
Founders and creators on what works best for them in Softbook.
"We picked Softbook because we needed one platform for selling courses and managing students. What we value most: video uploads, clear pricing with no surprises, and support that actually listens and acts."
Mike Pritula
Mike Pritula Academy
"The team moved all my lessons over by hand — I have no idea how I would have done it myself. They were careful about it. They keep improving the platform, they listen to what you ask for, and they genuinely look after every client."
Tanya Mykhalchenko
PPC advertising school
"Before we switched, we tried selling video lessons through Instagram, but without an admin it was impossible. Here I uploaded the courses, set up automatic payments — and the system runs itself. The courses bring in steady income without me being involved every day."
Olga Miller
Director, recruiting school
"We built a big knowledge base for our students on Softbook. No more 'live' sessions with speakers — everything is recorded and laid out in modules with tests and assignments. Our instructional designers can finally breathe."
Alexey Dinar
Personal coach
"Your platform solved a problem I had been struggling with for a long time. I uploaded a few courses, set up automatic payments — and stopped worrying about the technical side. I can see the courses selling and bringing in income every month."
Alla
Massage therapist
"Softbook let us scale our cleaning school into new regions with no extra spend on technology."
Yevhen Sukharev
Founder, Kyiv School of Cleaning
"In two years with Softbook we have built a full agency with an education arm. The platform covers everything we need."
Myroslav Liaskovets
Founder, LeadMarketing
Questions about running a marketing school on the platform
Yes. Landing pages, funnels, CRM and launch analytics work together, on one student base — from the sales page to revenue by channel.
No. The page builder, email and Telegram funnels, sales, and CRM are built into the platform, so outside services aren't needed.
Yes, and in money rather than in leads. UTM tags attach to the visitor on the landing page and travel through to the order card, so the analytics show revenue by source, medium and campaign.
Yes. Promo codes are created in batches, and each code has its own statistics — how many times it was used and for how much. You gave a code to a blogger, and you can see how much money that one brought in.
Yes. Your own bot, a chat workflow and a "Pay" button right in the chat: the student pays without leaving the messenger. Learn more
The price is fixed, the number of students isn't limited, and you start with 30 days free and no card. Plans are on the pricing page.
Run your cohorts on Softbook
30 days free, no card. Landing pages, funnels, sales and analytics — in one platform, with nothing scattered across services.