Online schools
An online school platform that helps you earn
Softbook for online schools is a platform where courses, sales, CRM, automation, and analytics work in one dashboard, and the team grows the school without manual work and without limits on students.
- Unlimited students on every plan
- A team with roles
- 30 days free
A school used to mean landing pages, campaigns, CRM, and payments in different services, each with its own subscription and its own logic, and everything breaking at the joins. Now it's one student base, with sales, courses, automation, and analytics running on it.
Sales and CRM
Sales and CRM: you see every customer and every deal
For a school this means leads don't get lost, and the team takes a customer from first contact to payment. The CRM holds contacts and history, deals move through kanban stages, and after payment the student is connected automatically.
- CRM: contacts, deals by stage, tasks with owners and deadlines, pipelines
- Subscriptions and recurring payments, promo codes and discounts
- An offer after the course — an upsell with no manual work
- One account, one student: turn on the single active session option, and signing in from another device ends the previous one. Everyone learning on the course is someone who bought it
- After payment the student gets access and an email with their details, automatically
Automation
Launch automation: workflows instead of sending things by hand
For a school this means the launch runs on a workflow rather than by hand. You set it up once — payment opens access, emails go out, reminders about an unfinished payment fire on their own.
- A visual workflow builder: trigger → actions → branching
- Triggers: a form, a deal, an order paid, enrollment on a course, groups, the start and end of a lesson
- The launch deadline works by itself: you set a date and a new price — the price rises automatically, and discounts and promo codes are recalculated from it
- Landing pages and campaigns for launches — in the same platform
Team
The school team: roles and permissions for everyone
For a school this means several lecturers and administrators work in one dashboard, and each of them sees only their own part. You hand out the permissions: the administrator runs the organization, the teacher runs the learning.
- Administrators and teachers with permissions you configure
- Students and groups assigned to a specific teacher
- A shared dashboard: the team runs sales, courses, and students together
Scale
Scale without limits: students and your own domain
For a school this means the audience grows and the bill doesn't. Unlimited students on every plan, and the school runs on your domain under your brand.
- Unlimited students on every plan — you pay for what the platform does, not for your audience growing
- Your own domain and your school's branding
- A fixed, transparent price, with nothing extra charged for audience size
Analytics
Revenue analytics: you see what brings in money
For a school this means decisions made on numbers rather than by eye. You see revenue and average order value, repeat purchases, how discounts perform, and which channel actually brings in money — by UTM.
- Revenue trend, average order value, and paid orders (by currency)
- Top UTM sources by revenue — source, medium, campaign
- LTV by cohort and the share of repeat purchases
- Discount performance and top products
Real schools. Real results. Real people.
Founders and creators on what works best for them in Softbook.
"We picked Softbook because we needed one platform for selling courses and managing students. What we value most: video uploads, clear pricing with no surprises, and support that actually listens and acts."
Mike Pritula
Mike Pritula Academy
"The team moved all my lessons over by hand — I have no idea how I would have done it myself. They were careful about it. They keep improving the platform, they listen to what you ask for, and they genuinely look after every client."
Tanya Mykhalchenko
PPC advertising school
"Before we switched, we tried selling video lessons through Instagram, but without an admin it was impossible. Here I uploaded the courses, set up automatic payments — and the system runs itself. The courses bring in steady income without me being involved every day."
Olga Miller
Director, recruiting school
"We built a big knowledge base for our students on Softbook. No more 'live' sessions with speakers — everything is recorded and laid out in modules with tests and assignments. Our instructional designers can finally breathe."
Alexey Dinar
Personal coach
"Your platform solved a problem I had been struggling with for a long time. I uploaded a few courses, set up automatic payments — and stopped worrying about the technical side. I can see the courses selling and bringing in income every month."
Alla
Massage therapist
"Softbook let us scale our cleaning school into new regions with no extra spend on technology."
Yevhen Sukharev
Founder, Kyiv School of Cleaning
"In two years with Softbook we have built a full agency with an education arm. The platform covers everything we need."
Myroslav Liaskovets
Founder, LeadMarketing
Questions schools ask about the platform
Yes. In "My team" you add administrators and teachers with permissions you configure, and assign students and groups to them.
No, students are unlimited on every plan. You pay for what the platform does, not for your audience growing. Learn more
Yes. After payment the student gets access and an email with their login details automatically. Local and international payment providers are available.
The Softbook team will help move your courses, students, and settings. Learn more
Yes. The school runs on your domain with your branding.
Move your school to Softbook, or launch it here
30 days free, no card. Unlimited students, a team with roles, sales, and analytics — in one platform.