Telegram for an online school: bot, campaigns, and payment in the chat
Telegram in Softbook is campaigns to student groups, your own bot with workflows, and payment collected right in the chat — all tied to the learning in your school.
- Your school's own bot
- Payment right in the chat
- 30 days free
An email waits to be opened. A Telegram message is read right away. It makes more sense to sell where people actually read you.
Your own bot
The bot is yours, not a shared platform bot
Notifications and campaigns arrive under your school's name — this is your channel and your brand, not a faceless service bot. The bot is created through @BotFather, you set your logo and your name, and the student connects to it once.
- Your school's own bot: your name and your logo
- Created through @BotFather and connected to your school
- The student connects once — from then on everything runs under your name
Payment
From message to payment — one button
Every extra step between "read it" and "paid for it" costs you people. The campaign carries a button: pressing it starts a bot workflow, and a "Pay" button inside the workflow opens a ready order form with the product already chosen. The student doesn't have to find the course on the site and fill in their details again.
- A button in the campaign starts a bot workflow
- Inside the workflow, a "Pay" button: the order form opens right away, with the product selected
- A person goes from message to payment without messaging a manager
Personalization
The bot knows who it's talking to
One person is offered a purchase, another is nudged to keep learning, a third to collect their certificate: one bot instead of three campaigns sent to everyone. The workflow checks conditions about their learning and takes each person down a separate branch.
- Whether the person has access to the course
- Whether they finished the course
- Whether they're in a particular group
Carrying to a purchase
A sequence that carries people to a purchase, with no email at all
A full sequence that carries people to a purchase lives in Telegram — and doesn't spend your email quota. Delays between workflow messages run from minutes to days, and the workflow itself can fire once per person, which suits promotions and one-off offers.
- Delays between messages: minutes, hours, days
- A workflow can be set to run once per user
- Telegram campaigns don't use up your email allowance
Campaigns
Campaigns to groups — and you see what worked
You're not fixing "the campaign" in general, you're fixing the specific step where you lose people. The audience for a campaign is your study groups, including ones assembled automatically; the campaign has its own metrics, and workflow statistics show which step people drop off at.
- The audience is student groups, with duplicates removed automatically
- Metrics: delivered, button presses, not delivered, and how many people blocked the bot
- Workflow statistics show the step where people leave
Notifications
Notifications that keep you out of the admin panel
You see a payment at the moment it goes through — not when you get back to your computer. School events arrive in Telegram, and every team member picks what they want to be notified about.
- New order · paid order · new assignment · new support request
- Every team member sets their own selection of notifications
Linking
How a student ends up in your base
Anonymous traffic from a messenger turns into a student you recognize — and every rule above applies to them. The bot asks for an email, sends a confirmation code, the person enters it, and their Telegram is linked to their student card.
- The bot asks for an email and sends a confirmation code
- The student enters the code — Telegram is linked to their card
- Honestly: the campaign only reaches people who connected Telegram to your school themselves
Real schools. Real results. Real people.
Founders and creators on what works best for them in Softbook.
"We picked Softbook because we needed one platform for selling courses and managing students. What we value most: video uploads, clear pricing with no surprises, and support that actually listens and acts."
Mike Pritula
Mike Pritula Academy
"The team moved all my lessons over by hand — I have no idea how I would have done it myself. They were careful about it. They keep improving the platform, they listen to what you ask for, and they genuinely look after every client."
Tanya Mykhalchenko
PPC advertising school
"Before we switched, we tried selling video lessons through Instagram, but without an admin it was impossible. Here I uploaded the courses, set up automatic payments — and the system runs itself. The courses bring in steady income without me being involved every day."
Olga Miller
Director, recruiting school
"We built a big knowledge base for our students on Softbook. No more 'live' sessions with speakers — everything is recorded and laid out in modules with tests and assignments. Our instructional designers can finally breathe."
Alexey Dinar
Personal coach
"Your platform solved a problem I had been struggling with for a long time. I uploaded a few courses, set up automatic payments — and stopped worrying about the technical side. I can see the courses selling and bringing in income every month."
Alla
Massage therapist
"Softbook let us scale our cleaning school into new regions with no extra spend on technology."
Yevhen Sukharev
Founder, Kyiv School of Cleaning
"In two years with Softbook we have built a full agency with an education arm. The platform covers everything we need."
Myroslav Liaskovets
Founder, LeadMarketing
Questions about Telegram
Yes. The bot workflow has a "Pay" button — it opens the payment form right in the chat, with no trip to the website.
Your own. It's created through @BotFather, with your name and your logo — students get messages under the school's name.
Yes. The workflow checks whether there's access to the course, whether the course is finished, and whether the person is in a group — and takes them down the right branch.
No. Telegram campaigns don't spend your email quota.
The students who connected Telegram to your school themselves.
Connect Telegram to your school
30 days free, no card. Your own bot, campaigns to groups, and payment right in the chat.