Marketing for an online school: bring students in and carry them to the sale
Marketing in Softbook is campaigns, automated funnels, and email and Telegram sequences on the same student base as your courses and sales: you segment by behavior, launch a sequence, and see the result in the CRM.
- Email and Telegram
- Email built in
- 30 days free
Campaigns
Email your students from the platform itself
You write to students from the same system that holds their courses and payments — so there's no separate mailing service to pay for and no bases to merge by hand. The email comes together from blocks in a builder, with personalization by name and course, and goes to the whole school or to chosen groups.
- Campaigns to student groups, right inside the platform
- Block email builder, no HTML — with personalization variables
- Send now or on a schedule, with a test send to yourself
- Statistics: delivery, opens, clicks, bounces, unsubscribes, top links
Automated funnels
Automated funnels: sequences that carry people to the sale
Emails and messages fire on student behavior: placed an order but didn't pay — a reminder; finished a course — an offer for the next one; enrolled — a welcome sequence. You set it up once, and the funnel runs on its own.
- Behavior triggers: new order and payment, enrollment, lesson or course completion, a lead from the site
- Sequences of emails and Telegram messages with delays between steps
- Branching on a condition — a different path for different students
Segments
Audience segments — by course and by behavior
You don't send everything to everyone: you group students by course and activity, and events such as a payment fill those groups automatically. The campaign reaches exactly the audience it should.
- Student groups by course and activity
- Groups fill automatically on an event — for example, "paid → into the buyers group"
- One campaign, only the target audience, no duplicates
Emails
Emails that look like yours, not like system notifications
From the very first email the student sees your school, not our service — and you don't need an email developer. The platform's standard emails about signing up and course access are replaced by your own templates, in your brand and your language, and a new email can be generated by AI from a description, a language, and an accent color.
- Platform system emails replaced by your templates
- Block builder: text, image, button, timer, social links, custom HTML
- Recipient variables and a test send to yourself
- AI email generation from a description, a language, and an accent color
Forms
A lead turns into a student straight away
Someone leaves a request — and they're already inside the school, in the right group and on the right course, with nothing moved over by hand from a spreadsheet. A form has a public link, the student is enrolled on the course and into the group automatically after submitting, and a separate registration link for a specific course works as a ready lead magnet without an external landing page.
- Auto-enrollment on a course and into a group after the form is submitted
- File upload in the form — up to 10 GB
- A public registration link for a specific course, with an active period
Connected to sales
Leads and sales, visible in the CRM
Marketing isn't cut off from sales: leads from your pages and their UTM sources land in the CRM and in orders. You see which campaign or channel led to a payment — and what to push harder.
- Leads and UTM sources — in the CRM and in the order card
- The path from first touch to payment is visible
- Student data is shared across courses, campaigns, and sales
Real schools. Real results. Real people.
Founders and creators on what works best for them in Softbook.
"We picked Softbook because we needed one platform for selling courses and managing students. What we value most: video uploads, clear pricing with no surprises, and support that actually listens and acts."
Mike Pritula
Mike Pritula Academy
"The team moved all my lessons over by hand — I have no idea how I would have done it myself. They were careful about it. They keep improving the platform, they listen to what you ask for, and they genuinely look after every client."
Tanya Mykhalchenko
PPC advertising school
"Before we switched, we tried selling video lessons through Instagram, but without an admin it was impossible. Here I uploaded the courses, set up automatic payments — and the system runs itself. The courses bring in steady income without me being involved every day."
Olga Miller
Director, recruiting school
"We built a big knowledge base for our students on Softbook. No more 'live' sessions with speakers — everything is recorded and laid out in modules with tests and assignments. Our instructional designers can finally breathe."
Alexey Dinar
Personal coach
"Your platform solved a problem I had been struggling with for a long time. I uploaded a few courses, set up automatic payments — and stopped worrying about the technical side. I can see the courses selling and bringing in income every month."
Alla
Massage therapist
"Softbook let us scale our cleaning school into new regions with no extra spend on technology."
Yevhen Sukharev
Founder, Kyiv School of Cleaning
"In two years with Softbook we have built a full agency with an education arm. The platform covers everything we need."
Myroslav Liaskovets
Founder, LeadMarketing
Questions about marketing and campaigns
No. Email and Telegram campaigns run inside the platform, on the same student base as your courses and sales.
Yes — there's a whole page about it: your school's bot, campaigns to groups, and payment right in the chat. Learn more
Put a sequence together from a trigger, a condition, and a delay — for example: new order → if there's no payment after a day → a reminder. The logic is built in the automations builder. Learn more
By course and by activity, through student groups. Attributes such as payment are added automatically: "paid → into the buyers group" is set up with a workflow.
Yes. Leads and UTM sources land in the CRM and in orders, so the path from touch to payment is visible.
Bring students in and carry them to the sale on one platform
30 days free, no card. Campaigns, automated funnels, and chatbots — in the same place as your courses and sales.