A platform to sell online courses: students pay, access opens automatically
Softbook is a platform to sell online courses where payment, access and your customer base work together. You sell a course, a bundle or a subscription on a page with checkout, and after payment the student automatically gets access and an email with login details. Softbook takes no commission on sales: you pay the fixed price of your plan.
- No sales commission
- Local and international payments
- 30 days free
While you have ten buyers, you can sell a course through a messenger and a spreadsheet. By the hundredth order, checking payments, granting access and emailing each buyer becomes a job someone has to do every day.
Sales models
How can you sell an online course?
The way your students buy: once, as a bundle, by subscription or through a free entry point. One course becomes several products at different prices, and you don't duplicate material for each version.
- Product types: a single course, a course bundle, a subscription, a free product behind a form, a custom product outside the platform
- Access plans: a basic and an extended version of one course at different prices
- Unpaid lessons can stay visible, so the student sees what the higher plan includes
- Selling the next course inside the student account
- Paid posts in the school feed
Payment
How do you accept payment for a course?
Through a payment provider you connect in the dashboard: international payments are available, plus local providers for Ukraine and Poland. The student pays on the product page, on the course landing page or right inside your school's Telegram bot, wherever it suits them.
- A product page from a template, or your own design
- Checkout right on the landing page, with a promo code field
- A payment form inside the Telegram bot
- Manual orders that you mark as paid, for bank transfers and cash
- A user agreement with a checkbox at checkout
After payment
What happens after the payment?
The student gets access to the course and an email with their login details without you lifting a finger. The same thing happens when you mark an order as paid manually, so a bank transfer doesn't need a separate process.
- Automatic enrollment in a course or group after payment
- A CRM deal is created after the order or after the payment
- Automations triggered by a paid order: an email, a Telegram message, a webhook
- Sales notifications for your team in Telegram
- Orders and revenue in the mobile app, for the owner and the team
Subscriptions
How do you sell a course by subscription?
Create a subscription product: the first payment can differ from the recurring one, you can add a free period, and access lasts while the subscription is active. Students extend or cancel it themselves in their account, so your team doesn't handle those requests by hand.
- Different amounts for the first and recurring payments
- A free period and a billing interval of your choice
- A saved card, plus self-service cancellation and renewal
- A warning to the student if the card isn't saved and the charge won't go through
- Subscription history with a log of admin actions
Funnel
How do you bring a visitor to the purchase?
Capture the contact, follow up and give a reason to decide now. A landing page form collects requests along with their source and UTM tags, campaigns and automations move the person forward, and a discount with a timer or a price change from a set date gives your launch a deadline.
- Discounts with a struck-through price and a countdown timer
- Promo codes: bulk generation and stats for each code down to the order
- Automatic price change from a set date
- Email and Telegram campaigns to student groups
- A Telegram chatbot with a payment button
- UTM tags are saved to the order card
Repeat sales
How do you sell the next course to a student?
Right when they've finished the previous one. After a trigger course, Softbook shows an offer for the next course at a discounted price on its own, and analytics shows who buys a second time and how much a customer brings in over time.
- A post-course offer: trigger course, offered course, discounted price
- LTV by cohort and the top 20 loyal buyers
- Revenue by UTM source: which channel actually brings in money
- Discount performance and top products
- Revenue in each currency, kept separate
How to choose
What to look for in a platform to sell online courses
How much of each sale stays with you, and how much manual work comes after it. Check these points before you move your students.
- Sales commission: Softbook takes no percentage; only the payment provider keeps its processing fee
- Payments for your audience: international payment providers
- Access after payment should open automatically, manual payments included
- Student limits: Softbook has none, on any plan
- A start without code: a school with a course and payment collection is technically live in 15 minutes
- A mobile app where students learn and your team sees orders
Real schools. Real results. Real people.
Founders and creators on what works best for them in Softbook.
"We picked Softbook because we needed one platform for selling courses and managing students. What we value most: video uploads, clear pricing with no surprises, and support that actually listens and acts."
Mike Pritula
Mike Pritula Academy
"The team moved all my lessons over by hand — I have no idea how I would have done it myself. They were careful about it. They keep improving the platform, they listen to what you ask for, and they genuinely look after every client."
Tanya Mykhalchenko
PPC advertising school
"Before we switched, we tried selling video lessons through Instagram, but without an admin it was impossible. Here I uploaded the courses, set up automatic payments — and the system runs itself. The courses bring in steady income without me being involved every day."
Olga Miller
Director, recruiting school
"We built a big knowledge base for our students on Softbook. No more 'live' sessions with speakers — everything is recorded and laid out in modules with tests and assignments. Our instructional designers can finally breathe."
Alexey Dinar
Personal coach
"Your platform solved a problem I had been struggling with for a long time. I uploaded a few courses, set up automatic payments — and stopped worrying about the technical side. I can see the courses selling and bringing in income every month."
Alla
Massage therapist
"Softbook let us scale our cleaning school into new regions with no extra spend on technology."
Yevhen Sukharev
Founder, Kyiv School of Cleaning
"In two years with Softbook we have built a full agency with an education arm. The platform covers everything we need."
Myroslav Liaskovets
Founder, LeadMarketing
Questions about selling online courses
One that supports payment providers for your market, opens access automatically after payment and takes no percentage of sales. Softbook does all three, and the CRM, subscriptions and campaigns work in the same dashboard.
No. You pay the fixed price of your plan. The connected payment provider keeps its processing fee under its own terms. Plans and pricing
International providers, plus local ones for Ukraine and Poland. You connect them in your school dashboard.
Right after payment: Softbook enrolls them in the course and sends an email with login details. If the payment came outside the platform, mark the order as paid, and access opens the same way.
Yes. A product page with checkout is created in the dashboard from a template, and you can also sell inside your school's Telegram bot. If you need a website, you build it in the Softbook website builder on your own domain.
Yes, with a subscription product: the charge repeats every period, and access lasts while the subscription is active. You can set a different first payment and a free period.
Yes, for 30 days with no card and every platform feature open. You can set up a product and a checkout page before you choose a plan.
The Softbook team can move your courses, students and materials for you, or you move them yourself with instructions from Softbook Care. Migration terms
Open sales for your course on Softbook
30 days free, no card. Checkout, automatic access, subscriptions and a CRM — with no sales commission.